Social Content Creator & Strategist
WHO WE ARE
SQUIRE is the leading business management system designed for the needs of barbers, shop owners, and their communities. We believe the pursuit of artistry and autonomy should not be restricted by the complexities of running a business. With SQUIRE, we provide custom-branded tools, resources, and guidance to help barbers of all stages and experience levels attract and retain more customers, efficiently manage their shop operations, and increase their revenue.
Founded in 2015, SQUIRE is trusted by barbers in 4,000+ shops in more than a thousand cities around the globe. From streamlined booking and opening new shops to real-time earning dashboards and building lasting customer relationships, SQUIRE supports shop owners in seamlessly bridging the gap between their personal craft and business goals. SQUIRE enables barbers everywhere to unlock their full potential both as artists and as entrepreneurs.
For more information, please visit
getsquire.com
or download the SQUIRE app from the App or Play Store.
About the Role
SQUIRE is the leading platform helping barbershops grow, run, and succeed — and we know content is at the heart of how communities are built. We're seeking a
Social Content Creator & Strategist
who is equal parts content creator, social strategist, and performance marketer.
In this role, you’ll own SQUIRE’s social media channels — concepting, creating, and executing bold, culture-driven content that connects with our barbering community and drives measurable business growth. You’ll be responsible not just for telling great stories, but for delivering real results — increasing engagement, growing followers, driving traffic, and building loyalty.
You will design and manage our content calendar, produce multimedia content (short-form video, photo, graphics, blog posts, and more), and maintain a strong, consistent brand voice across all channels — including Instagram, Facebook, X/Twitter, and beyond. You'll collaborate closely with the Brand, Events, and Product Marketing teams to align messaging, but will also move fast to jump on trends and create real-time content that keeps us culturally relevant.
Critically, you’ll be data-driven: setting KPIs for your campaigns, tracking performance through analytics tools, interpreting insights, and optimizing strategy based on what’s working. We’re looking for someone who can tie content directly to outcomes — someone who gets excited not just by creating great posts, but by proving their impact with numbers.
This is a high-ownership, high-creativity role — perfect for someone who knows how to move fast, think strategically, stay close to the culture, and build community through authentic and engaging content.
Interview Accommodations
SQUIRE is committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are an individual with a disability requiring an accommodation to apply for an open position, please email your request to [email protected] and someone on our team will respond to your request.
EEO Provision
SQUIRE provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Pay Transparency Nondiscrimination Provision
SQUIRE will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
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